12 May Creating Campaign Drips and Smart Plans that Converts
Campaign drips and Smart Plans are nice, and it’s incredible to see how Chime automatically funnels your new leads into the platform so everything is organized. With real estate leads, the goal is always to convert. If you haven’t watched our episode on converting AI leads yet, you should check that out too. You could have the most sophisticated automation system in Chime with the best AI settings, but if you’re not getting leads, you need to be taking a second look at your setup.
Today, we’re talking with Tristan Ahumada who will help us make those crucial conversions from our campaign drips and smart plans.
One of the most underrated factors when it comes to converting leads is emotional intelligence. So, how do we leverage emotional intelligence to maximize our conversions and increase our engagements?
Tristan’s setup uses his own “7 Days of Touching” campaign, which you can read about here. This is the first step: creating email drips. But it’s not enough to create any email drip; you have to create an effective email drip that makes clients feel like you are constantly communicating with them.
Brett also gives his own insight on how he does his email campaign drips. Brett believes that the first part of your campaign should be slow, so you don’t scare people away. Imagine an airport runway: the plane moves slowly at first, gaining speed until it eventually goes fast enough to take off. That’s the same principle that Brett works with when it comes to nurturing his leads. The earlier you are in the campaign, or the higher up the lead is in the funnel, the more critical it is for you to explain how to make the buying or selling process easier for the client.
Tristan then shows another plan he created: the “3 Year Nurture on the Sphere”. Your sphere is that set of people who know who you are and can identify you in a crowd but have not bought a home from you yet.
The people in this sphere should be nurtured over three years through texts, voicemails, and emails. First, you identify the people in your sphere, then target them with dynamic ads, and then you message them quarterly. The goal here is not to directly sell to them, but to give them information and invitations to things they might like.
Early on in the campaign drip, you want to have your leads thinking that you are their primary source for everything pertaining to real estate. Then, at around day 100, you’ll want to start inviting them to client appreciation events to test the waters of your relationship with them.
This is just the tip of the iceberg, and this almost 30-minute episode is full of valuable tips from Tristan and Brett on increasing your conversions. If you already have your own drip campaign or smart plans, but you’re not seeing any gains on conversions, this episode is something that you can not miss.
Chime is your all-in-one platform for everything real estate. Our team also gives out weekly webinars so you can learn how to maximize Chime and make your real estate business better. If you want to jumpstart your business with us, you can get your free demo of Chime right here!
Brett Baker has been ranked as on of the Top Agents 250 agents in the Country by Real Trends and the Wall Street Journal. He has since retired from real estate and now volunteers his time and energy on helping agents just like you close more deals and do more business through public speaking and a whole host of webinars. He is a lead generation and conversion expert and has helped tons of agents refine their lead generation and conversion using human factors and his “runway out” conversion process. Brett has used literally every CRM in existence, and is a huge proponent of Chime due to their use of Artificial Intelligence.
Tristan Ahumada teaches and speaks throughout the year at different events, to small groups and larger groups of up to 20,000 people. Tristan teaches how to have a higher lead conversion through long-term follow-up and building deep relationships with clients. He is the creator and co-founder of the largest closed facebook Real Estate group in the United States, Labcoat Agents.
Randy Carroll is a Strategic Partner and Channel Manager at Chime Technologies. Randy has been in the real estate SAAS space since he graduated from Lenoir-Rhyne University with a Broadcast and Electronic degree and a Business minor. Randy loves food, so usually there will be a food related topic in any webinar he’s a part of. He knows how to ask the tough questions, dive in deep to help unpack complicated topics, and find the answers that his viewers are looking for.
