04 Jun How to Bulletproof your Data-Driven Decisions and Get the Maximum ROI with Chime
We’re back with Kory Prince, who you might remember from our episode on taking advantage of Chime’s AI Assistant to maximize lead conversion. Today he’s sitting down with us to discuss how he makes data-driven decisions to get the maximum ROI with Chime.
When you’re running a business, you can’t just run it on emotion or sentiment. Every decision either makes or loses money. So what can you do to make sure that your business is always afloat? If you look at the data, it usually tells you which actions work and which ones don’t. If you use this data to make sound decisions, you can maximize your returns on all your business investments.
Chime does a beautiful job collecting and displaying data, but how does he make decisions backed by that data from here? First, he looks at four important dates from Chime: appointment set date, appointment met date, sign date, and close date. Then he uses Sisu to look back through the past months and see how long it takes from lead sign up to closing based on the lead category.
Let’s put it more simply: Personal referrals usually take 60-90 days from sign up to close, while leads from Google PPC usually take 425 days to close. So how does this help make data-driven decisions? Well, when a lead signs up and the lead is from Google PPC, for example, Kory knows that it will likely take longer to get this lead to closing, and can adjust his follow up plan accordingly.
The thing is, not every lead has the same timeframe. Some leads are ready to go and buy (or sell) upon sign up, while some leads are still testing the waters and might take a few months or even years before you ever get to close a deal with them. So if you talk to all your leads the same way, that’s not the best way to maximize your success rate. This is just one example of how Kory uses data to know the proper conversational approach to his leads, and get the Maximum ROI with Chime
By tailoring your conversation for specific leads, you increase the chances of closing, no matter how long it takes to close. What’s important is that the lead stays warm and moves through your sales pipeline at a steady pace. That is how you use data to get maximum ROI with Chime.
Data-driven decisions are one thing that most agents tend to overlook. It’s always been a common approach to talk to different leads like they’re all the same person and hope for the best. But if you use the data that Chime is giving you to back your decisions, you will see a noticeable increase in your ROI.
That’s just the tip of the iceberg for this 26-minute episode. Kory also talks about the cost per closing, the number of conversations, and other takeaways that you should always keep in the back of your mind if you want to increase your efficiency as a real estate agent.
Are you ready to see how data-driven decisions can make your real estate business more successful? Then get a free demo of Chime here!
Brett Baker has been ranked as on of the Top Agents 250 agents in the Country by Real Trends and the Wall Street Journal. He has since retired from real estate and now volunteers his time and energy on helping agents just like you close more deals and do more business through public speaking and a whole host of webinars. He is a lead generation and conversion expert and has helped tons of agents refine their lead generation and conversion using human factors and his “runway out” conversion process. Brett has used literally every CRM in existence, and is a huge proponent of Chime due to their use of Artificial Intelligence.
Tristan Ahumada teaches and speaks throughout the year at different events, to small groups and larger groups of up to 20,000 people. Tristan teaches how to have a higher lead conversion through long-term follow-up and building deep relationships with clients. He is the creator and co-founder of the largest closed facebook Real Estate group in the United States, Labcoat Agents.
Randy Carroll is a Strategic Partner and Channel Manager at Chime Technologies. Randy has been in the real estate SAAS space since he graduated from Lenoir-Rhyne University with a Broadcast and Electronic degree and a Business minor. Randy loves food, so usually there will be a food related topic in any webinar he’s a part of. He knows how to ask the tough questions, dive in deep to help unpack complicated topics, and find the answers that his viewers are looking for.
