12 May How to use your Chime Site to increase productivity

In this episode we’re sitting down with Ben Meyer to talk about how he uses his Chime site to increase his team’s productivity. 

Ben runs Team Home Hero in Wichita Kansas, (you can check out his website here) with three other agents on his team. Last year he sold 63 houses with his team, and his Chime site has been a huge help for him in keeping everything organized. With Chime, it’s not just his own productivity that got a boost; his whole team increased their productivity as well. 

To convert leads, Ben uses his website mainly to educate people. Instead of doing what most people do (prospecting), he uses his website to post educational videos and establish trust with his leads. The website, with all of its educational content, ends up doing most of the heavy lifting when it comes to converting his leads into clients.

Ben’s chime site also has a video of him directly introducing himself to leads. What this does is it puts a face to his name, and allows the lead to see Ben, his energy, his style of talking, etc. With this setup, it becomes much easier for Ben to convert leads because there is already an established sense of rapport and familiarity right from the start.

Another thing his website does is filter leads according to their desired property location. That way, when Ben eventually gets on the phone with the lead, the call is now more like a service call than a sales call.

In Ben’s experience, the actual conversion happens when the lead is watching his educational videos. Then, the moment they reach out to him to buy or sell a property, they’re already sold on him and he can talk about business straight away.

One thing you should also note is that, unlike most realtors, Ben would rather have fewer leads but with higher chances of conversion. That’s why he prefers leads from Bing and YouTube, because leads from those sites are intentionally looking for real estate content. On the other hand, leads from Facebook and Instagram are usually given real estate content when they’re not looking for it.

This might seem counterintuitive for most of you, because the common adage is that there is no such thing as a bad lead. However, if you’re working with a small team as Ben does, you might find it more beneficial for you to filter your leads as long as you have a higher conversion rate.

This 30-minute episode is absolutely loaded with tips on analyzing your site traffic before you make those calls to clients. By doing a lot of the work before the first phone call, you can make your life easier for you and your team. Chime can help you out with that by organizing and keeping track of your numbers as you go along with your business.

Get your free demo of Chime here and keep yourself organized and efficient!

Brett Baker has been ranked as on of the Top Agents 250 agents in the Country by Real Trends and the Wall Street Journal. He has since retired from real estate and now volunteers his time and energy on helping agents just like you close more deals and do more business through public speaking and a whole host of webinars. He is a lead generation and conversion expert and has helped tons of agents refine their lead generation and conversion using human factors and his “runway out” conversion process. Brett has used literally every CRM in existence, and is a huge proponent of Chime due to their use of Artificial Intelligence.

Tristan Ahumada teaches and speaks throughout the year at different events, to small groups and larger groups of up to 20,000 people. Tristan teaches how to have a higher lead conversion through long-term follow-up and building deep relationships with clients. He is the creator and co-founder of the largest closed facebook Real Estate group in the United States, Labcoat Agents.

Randy Carroll is a Strategic Partner and Channel Manager at Chime Technologies. Randy has been in the real estate SAAS space since he graduated from Lenoir-Rhyne University with a Broadcast and Electronic degree and a Business minor. Randy loves food, so usually there will be a food related topic in any webinar he’s a part of. He knows how to ask the tough questions, dive in deep to help unpack complicated topics, and find the answers that his viewers are looking for.