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Utilizing External Lead Services with Chime

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Any self-respecting real estate agent probably uses external lead services to ensure their pipeline stays full. However, when you start scaling up your business and start getting hundreds of leads in a day, it’s easy to get overwhelmed.

In this episode, we have Brett Rosenthal discuss how he uses Chime to handle and stay on top of leads, whether they’re direct or non-direct connections. Brett is a realtor with the Rosenthal Group, and he has been a realtor for about three years.

Like Ariel, Brett grew up with parents who were in real estate, so it’s something that he is deeply familiar with even before he got into the business.

Brett has been using Chime for six months after switching from his company’s old CRM. His external lead generation service of choice is Zillow, a system that consistently provides high-quality leads.

However, his approach to Zillow is different. Instead of paying a premium for fewer high-quality leads, he prefers the less expensive areas that get him a higher number of leads.

Direct Zillow connections are usually already inquiring into a specific property. Once he gets a direct connection lead in his Zillow account, it automatically goes into Chime. Here, he has Smart Plans set up to route them into different action plans. However, the situation is a little different for indirect connections. He first sends a personal text message before pushing them into one of his Chime Smart Plans.

Aside from Zillow, Brett also uses referral companies like Homelite, Redfin, and Clever. Here, he doesn’t have to pay upfront but pays on the backend. It’s not his preferred external lead generation service, but he’s gotten a lot of business from some clients he gets there.

Leads from these external lead services, or referral companies automatically drip into Chime because of an email address Brett puts in. Whatever leads come into that email address are automatically synced to Chime and are automatically labeled with their source, like HomeLite or Fast Expert.

All leads have specific Smart Plans set out for them, but Brett puts in more effort with seller leads. He sends them articles detailing the local market and why it could be a good time to sell, along with the occasional newsletter.

So Brett has many external lead gen services. Anyone who does not have a system that can take care of all the leads who come in can get overwhelmed pretty fast.

That’s where Chime comes in. By having all leads from whatever source drip into Chime where customized Smart Plans are ready to take action, agents can rest assured knowing that Chime is doing all the heavy lifting for them.

Brett does not make things too complicated with Chime. All leads are put on a Smart Plan depending on whether they are a buyer or a seller, and he capitalizes on leads that are referred from other people.

This is a 30-minute episode that goes into detail on how Brett uses Chime to stay on top of his leads. This is especially useful for anyone who uses many different lead generation services, so if you’re one of those agents, this episode is for you.

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Brett Baker has been ranked as on of the Top Agents 250 agents in the Country by Real Trends and the Wall Street Journal. He has since retired from real estate and now volunteers his time and energy on helping agents just like you close more deals and do more business through public speaking and a whole host of webinars. He is a lead generation and conversion expert and has helped tons of agents refine their lead generation and conversion using human factors and his “runway out” conversion process. Brett has used literally every CRM in existence, and is a huge proponent of Chime due to their use of Artificial Intelligence.

Tristan Ahumada teaches and speaks throughout the year at different events, to small groups and larger groups of up to 20,000 people. Tristan teaches how to have a higher lead conversion through long-term follow-up and building deep relationships with clients. He is the creator and co-founder of the largest closed facebook Real Estate group in the United States, Labcoat Agents.

Randy Carroll is a Strategic Partner and Channel Manager at Chime Technologies. Randy has been in the real estate SAAS space since he graduated from Lenoir-Rhyne University with a Broadcast and Electronic degree and a Business minor. Randy loves food, so usually there will be a food related topic in any webinar he’s a part of. He knows how to ask the tough questions, dive in deep to help unpack complicated topics, and find the answers that his viewers are looking for.